Whelp, I was wrong.
The Devils today announced that all-time great Martin Brodeur will be returning to the organization as the new Executive VP of Business Development.
According to the press release, Marty will report to team President Hugh Weber and “will work across all departments to identify, capitalize and develop on business opportunities for the Devils, Prudential Center and the outlying community.”
Brodeur, 46, who will be inducted into the Hockey Hall of Fame this November, said that it “feels fantastic to be back home here in New Jersey.” Basically he will be leveraging his business connections that he made during his 20-plus years in the New Jersey community to help the Devils branch out with new opportunities. As he said, “I was lucky enough to make connections that I can now use to help the Devils grow, not only in this area but beyond.”
Marty said that he has “been able to work in all facets of the game of hockey and have had a growing interest in the business surrounding the game.” Weber added that “Marty’s addition to our extraordinary collection of business executives driving our efforts will advance our results exponentially… His everyday presence will have a profound effect with our fans, our partners and the community.”
That last part is very important, as many fans were disappointed when Marty left for St. Louis and stayed within that organization. Now it feels as if he is “home,” and can help the Devils grow as an organization. It is very beneficial for both sides and should bear fruit.
Team Managing Partner Josh Harris said that having Marty on board helps build “organizational excellence” and that “Marty is an incredible person and a leader whose success extends far beyond his legendary accomplishments on the ice.” He then went on to mention that Marty truly fits into the winning culture that the Devils are trying to build from the top down.
Managing Partner David Blitzer echoed those sentiments, also stating that Marty, with “(h)is experience, reputation and relationships will be an invaluable resource to the Devils organization.”
General Manager Ray Shero largely took the view of the fans, stating that “(t)oday is a special day for everyone. We are thrilled to have Marty back with the organization. I said last season that it was an exciting time to be a Devils fan and that’s especially true today. Welcome home, Marty!”
And that is the view most fans will take. While growing the team’s business footprint and creating opportunities to market the team are important, having Marty back in the fold is what matters most to the average fan (this one included). Good luck to Marty in his new job and here’s hoping that everything works out for him and the Devils!