The newly-relocated American Hockey League affiliate of the New Jersey Devils, the Binghamton Devils, unveiled their logo and jerseys earlier today in an event at the team’s home arena, the Floyd L. Maines Veterans Memorial Arena.
The event was a combo logo and jersey reveal/fan fest/open house for the people of Binghamton to get to know their new team better. New Jersey Devil legend Ken Daneyko was on hand, as was radio play-by-play man Matt Loughlin.
Devils executive Hugh Weber was on hand yesterday at a press conference to introduce the new ownership and the team to the local media.
Once the fans were seated at the event, Daneyko and Loughlin took the stage to make the official unveilings of the logo marks and the uniforms. The uniforms themselves are nothing too special. The same new templates used by the big club with the red base for the homes and white for the roads with black shoulders and those even-sized stripes on the sleeves that every fan seems to hate. There are no stripes at the hem. The jerseys are exactly the same as what the NHL club will be wearing next fall.
The logos, however, are completely original to the Bing Devils. In total, four logos were unveiled. The primary logo is a red devil face with a hockey helmet on, horns poking out of the top of the helmet and a devil tail running behind the head. The visor of the helmet adds a little bit of grey and black to the red face. The helmet is white with grey shading and reads “Devils” across the forehead (where you would find “CCM” or another brand mark on a real helmet). The whole logo is outlined in black. There is a small black pointy beard at the chin of the devil face.
That is the logo that will be featured as the crest on the home and away jerseys.
The second logo unveiled was a wordmark that has the horns coming out of the name “Binghamton” on the top (with Binghamton rendered in red), “Devils” written below it in white with a grey shadow and a tail coming out from behind the word “Devils.” This is also outlined in black and white.
There is another logo that combines the wordmark and the primary logo (without “Devils” written on the devil face’s helmet). This is classified as a secondary logo.
Another interesting feature was another logo that will be featured as a shoulder patch. It features a hockey puck with flames at the top and a pitchfork in the middle (all in red outlined in white). At the bottom edge of the puck is written “Binghamton.”
All in all, it is not a bad set of logos and really surprising to me, since I figured the whole thing would result in the New Jersey Devils logo in the shape of a “B.” It is, instead, an original set of logos and, you might have to believe, a sign of things to come in New Jersey, since there are rumors of a Devils third jersey for the 2018-19 season.
The new logos, as well as information on the team, can be found at BinghamtonDevils.com.