Devils and Fanaply Enter into NFT Partnership

Don’t know how I missed this.

The Devils, on Monday, announced that they have entered into a partnership with Fanaply to offer the first digital collectibles in team history.

According to the press release, “[v]ia the landmark partnership, industry-leading digital collectibles provider, Fanaply, will host, mint, sell and distribute the Devils first officially licensed Non-Fungible Token (NFT) Collection.”

The press release describes that the NFTs “will feature imagery inspired by iconic moments in Devils history, the team’s vibrant fanbase and the team’s recent “Made in Jersey” brand campaign; providing true digital ownership and engagement for fans at both premium and accessible prices.”

The presser continues by adding that “[t]he NFTs in partnership with Fanaply will all be minted and backed on the Ethereum blockchain.”

The Devils, to further educate “Devils, hockey and sports fans across the NFT landscape” created a new “educational landing page explaining blockchain-supported digital artwork marketplaces.”

Grant Dexter, co-founder and CEO of Fanaply, commented that “[b]ringing limited-edition digital assets to the fans of an incredible, storied franchise in the New Jersey Devils is central to Fanaply’s belief that NFTs are the future of fan and consumer engagement. They allow fans to commemorate amazing moments, milestones and experiences of the teams, games, venues and communities they love through ownership in a unique digital collectible. Our NFTs are inclusive, environmentally friendly and can seamlessly integrate into a team’s existing sales, marketing and promotional strategies to create incremental revenue, real fan engagement and unlock digital and real-world rewards. Fans are telling us they want digital products, and we’re thrilled to be partnering with an innovative, thoughtful, fan and community-driven group at the New Jersey (sic). It’s truly refreshing to see a franchise embrace this new technology and explore how we cand do even more for the fans.”

Jake Reynolds, Devils’ President, added: “[t]he partnership between the Devils and Fanaply originated from a shared vision and desire to provide a creative vehicle for fan engagement that honors the Devils stories legacy and continued brand story in new, digital ways that will build with the debut of each new digital collectible. Our Front Office continues our dedication to creating unique, impactful and innovative ways for our fans to connect with our team at every engagement and interest level. We appreciate Fanaply’s diverse experience and success among major, international sports and entertainment brands in the digital collectible space; and we look forward to amplifying these digitized fan offerings with packages that include reality-based experiences and opportunities to give back to our community.”

The first drop will includes the NJD EST 1982 coin and the NJD 3x Champ coin. The EST 1982 coin is a 1/1 collectible that will be sold in an auction-style format. The winner will also receive two free season tickets for the 2021-22 season. The 3x Champ coin will also be sold auction-style and the winner will also take home ‘the opportunity to watch a 2021-22 season game in the New Jersey Devils Alumni Suite with a Devils’ legend from one of the championship years at Prudential Center.”

Elliott Friedman tweeted yesterday that this is the first such partnership by an NHL team with Fanaply to sell NFTs.