New EVP and GM of Prudential Center Named

The Devils PR team today announced that Stephen Rosebrook has been named Executive Vice President and General Manager of Prudential Center.

The announcement was made jointly by the Prudential Center and the New Jersey Devils.

Rosebrook, according to the press release, “will serve as the lead operations executive for the home of the National Hockey League’s (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University’s NCAA Division I Men’s Basketball program, and more than 175 concerts, family shows and special events each year.”

The press release noted that Rosebrook previously worked with AEG Facilities. He also was with AEG when Prudential Center in 2007.

Rosebrook will report to Jake Reynolds, the Devils’ and Prudential Center’s President.

Reynolds said “Steve’s experience in running state-of-the art [sic] facilities throughout North America and his history leading organizations as they open, operate and excel make him the ideal individual to oversee Prudential Center and join our elite management team. As we enter our next chapter in the arena’s evolution as one of the top venues in North America, Steve’s knowledge of building a fan-centric experience and an environment of inclusivity for our staff will be paramount as he will be looked upon to guide our Facilities Management, Arena Operations, Event Operations and Facilities Integration teams.”

Rosebrook added: “I am honored to join the HBSE team. I wanted to thank HBSE CEO Tad Brown and Prudential Center President, Jake Reynolds for giving me the opportunity to work with such a respected and well-run organization. I’m excited to bring my 32 of arena experience to bear to lead the existed group of professionals and help execute management’s vision for Prudential Center and their other assets.”

Rosebrook previously worked as a Regional Vice President and Regional GM/VP of AEG in New York City for ten years, according to the press release. His duties included developing and executing “arena openings.” He also “facilitated operational plans and served as a key voice in new, existing and re-development projects for various stadiums, arenas and theaters in the AEG portfolio. Included among his highlights: partnering with new business and existing accounts throughout the United States, Canada & Puerto Rico; being a key steward with the initial team responsible for the opening/operations of Barclays Center in Brooklyn (Regional GM, 2013-2018); overseeing the re-opening and operations of The New Nassau Coliseum in Long Island after a $160M extensive re-development and heading the transition team that hosted over 180 events annually and migrated between Barclays Center and Nassau Coliseum.”

Rosebrook has also worked with AEG for five years in Hartford, Connecticut – where he was Assistant GM/Regional Director of Operations. There, he worked on “management support teams” that opened venues such as Mercedes-Benz Arena in Berlin, Germany, BBVA Compass Stadium in Houston, Prudential Center and consulted “on other AEG Facilities venues worldwide in the U.S., Sweden, Spain and Canada.”

Rosebrook has also worked as Senior Director, Operations/Assistant GM of the Toyota Center with Clutch City Sports & Entertainment in Houston prior to working at AEG. There, he oversaw the grand opening of the arena and “the non-event budget and coordinated programs with the NBA, City of Houston and other stakeholders to put on the 2006 NBA All-Star Game.”

His other work was with Maple Leaf Sports & Entertainment (MLSE) in Toronto where he “worked in operations” at Scotiabank Arena (formerly Air Canada Centre) and in Philadelphia where he worked in operations at The Liacouras Center at Temple University.

He has expertise that “focuses on event execution, development and strategic planning in business & arena operations, approval of capital projects, RFP’s, budgets, labor negotiations and contractors” according to the press release.